Insight ReportHoliday 2018: A Visit to Westfield Garden State Plaza Mall on Small Business Saturday Coresight Research November 26, 2018 Executive SummaryOn Small Business Saturday, day three of the Thanksgiving weekend holiday shopping spree, Coresight Research visited Westfield Garden State Plaza Shopping Center. According to the National Retail Federation’s (NRF) and Prosper Insights & Analytics annual Thanksgiving weekend shopping survey, 67 million people were expected to go shopping on Small Business Saturday. Many Black Friday promotions were extended through Saturday. Despite a mostly packed parking lot at 3pm, our conversations with sales associates revealed that store traffic wasn’t as strong as last year. We didn’t see too many queues in the stores, with Macy’s a noticeable exception. Westfield Garden State Plaza is a laboratory for new digital first brands. We visited the Wayfair pop-up. Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 39: Amazon and Bodycare To Close All StoresThree Data Points We’re Watching This Week, Week 25: Predictive Data—Looking Ahead in US RetailNextGen 2025: Retail, Real Estate & the New Consumer—AgendaUS Online Grocery Survey 2025: Full-Basket Orders Increase as Delivery Retains Its Dominance
