3 minutes

Holiday 2019: US Cyber Monday Digital Sales Hit $9.4 Billion

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors: Marie Driscoll, CFA, Managing Director of Beauty and Luxury Sunny Zheng, Analyst
Flash Report

Executive Summary

This year’s Cyber Monday saw US retailers launch big promotions and consumers spend almost one-fifth more online than last year.

  • Brands and retailers in the US generated some $9.4 billion in revenue via digital sales on Cyber Monday, up 19% from last year.
  • Average discounts grew to 31%, up one percentage point over last year.
  • With the shortened holiday season and continuing migration to e-commerce, omnichannel retailers offering in-store order pickup stand to benefit through the rest of the season.

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