Flash ReportHoliday 2020: US Black Friday and Cyber Monday Insights—Digital Sales Growth Underwhelms on Cyber Monday Coresight Research December 4, 2020 Reasons to ReadThis year, Black Friday in the US has been mainly digital, as consumers shift spending to e-commerce. In this free report, we discuss digital sales performance on Black Friday and during Cyber Week, covering the following: US retailers’ digital revenues and year-over-year growth, with data from Adobe Analytics and Salesforce The boost to digital sales provided by pickup services US retailers’ average discount rates through Cyber Week versus last year Popular product categories among US shoppers The impact of social media during Cyber Week Click here to read all Coresight Research coverage of US holiday retail. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 33: FatFace To Close All Stores; 7-Eleven Announces Major Store ExpansionUS Back to School 2025, Part 1: Early Shopping, Tariff Worries and Strategic Choices Shape BTS 2025Four Technologies Retailers Can Use to Enchant Consumers: Insights Presented at CES 2025June 2025 US Retail Sales Outlook: Projecting Solid Growth as Consumer Sentiment Continues to Recover
