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December 4, 2020 6 minutes

Holiday 2020: US Black Friday and Cyber Monday Insights—Digital Sales Growth Underwhelms on Cyber Monday

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Swarooprani Muralidhar, Director of Research
Flash Report

What's Inside

This year, Black Friday in the US has been mainly digital, as consumers shift spending to e-commerce. In this free report, we discuss digital sales performance on Black Friday and during Cyber Week, covering the following:

  • US retailers’ digital revenues and year-over-year growth, with data from Adobe Analytics and Salesforce
  • The boost to digital sales provided by pickup services
  • US retailers’ average discount rates through Cyber Week versus last year
  • Popular product categories among US shoppers
  • The impact of social media during Cyber Week

Click here to read all Coresight Research coverage of US holiday retail.

This report is available for free and can be accessed by registering for a free account.

Please Login to read the full report. Not a member? Register for a free user account.

This document was generated for

Digital Commerce Festivals and Holidays Macro Economics E-Commerce

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