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November 30, 2023 11 minutes

Holiday 2023: Festive Frenzy of Social Commerce—Seven Social Media Strategies To Drive Engagement

Primary Analyst:
Sunny Zheng, Analyst
Contributors
Primary Analyst:
Sunny Zheng, Analyst
Sector Lead: Anand Kumar, Associate Director of Retail Research
Festivals and Holidays E-Commerce
Insight Report

What's Inside

Amid the 2023 holiday season, brands and retailers are strategically leveraging the power of social media to captivate audiences and drive engagement. We dive into trending retail-related posts, offering a curated glimpse into the creative strategies employed by these posts and providing a roadmap for brands and retailers seeking to make a lasting impact during this year’s holiday season.

Companies mentioned in this report include: Best Buy, Deckers Outdoor, Fashion Nova, Kohl’s, Meta, Target, Walmart

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Digital Commerce Festivals and Holidays Apparel and Footwear E-Commerce

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