Reasons to Read

Our Holiday Survey Bites series for 2024 spotlights proprietary survey data and analysis for the end-of-year holiday season.

This series covers US consumer expectations for holiday spending, the shape and scale of demand, and trends in shopper behavior during the holidays.

In this graphic, we highlight proprietary survey findings on whether the availability of AI (artificial intelligence) chatbots and AR/VR (augmented/virtual reality) features influences US consumers’ online shopping preferences for the holiday season—in total, and broken down by age.

Methodology: The data in this graphic are informed by an online survey of 1,485 US respondents aged 18+ who typically spend on the holiday season, conducted by Coresight Research in October 2024. At a total level, the results have a margin of error of +/- 2%, at a 95% confidence level.

Other relevant research:

• Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology.
• View all Coresight Research coverage of US holiday retail, including more Holiday Survey Bites graphics.
• Click here to access our US Holiday Retail 2024 Databank.
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.