Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Deep Dive 19 minutesFree Report

How Category Management Has Changed Forever

Coresight Research

What's Inside

We explore the future of retail category management with a focus on grocery, mass merchandisers and drug retail. We discuss the key skills necessary for success and consider current challenges and the impact of the Covid-19 pandemic on collaboration. We leverage findings from a December 2020 Coresight Research survey of global retailers and suppliers of grocery products/consumer packaged goods (CPG).

This report includes insights and discussion around the following topics:

  • Top challenges in category management—including rising online market share and data analysis requirements
  • Top skills for succeeding in retail category management and expectations for changes in importance over the next five years
  • Best practices in category management and expectations for changes in importance over the next five years
  • Engagement criteria for better collaboration between retailers and suppliers
  • The impact of the Covid-19 pandemic on collaboration
  • Retailers’ level of readiness for automating key category management processes

We also explore the tailored, cloud-based, data-driven solutions offered by global retail strategy and analytics firm Precima to enable retailers to drive sales, boost profitability and build customer loyalty.

This free report is sponsored by Precima, a NielsenIQ company. Non-subscribers can access the report by completing the form on this page.

Other research you may be interested in:

[bibblio style="bib--white-label bib--font-arial bib--title-only bib--split bib--row-4 bib--size-14 bib--default" query_string_params="eyJyZWxhdGVkcG9zdHMiOiJyZWxhdGVkX3Bvc3RzIn0=" recommendation_type="optimised"]
Coresight Research