Question of the WeekHow Many US Consumers Are Changing Their Behavior Due to the Coronavirus Outbreak? Coresight Research March 2, 2020 QUESTION OF THE WEEK: How Many US Consumers Are Changing Their Behavior Due to the Coronavirus Outbreak? When Coresight Research surveyed US consumers on February 25–26, over one-quarter (27.5%) said that the coronavirus outbreak is prompting them to currently avoid, or limit their visits to, public areas or change their travel arrangements. Well over half of respondents (58.0%) expect to do so if the outbreak worsens in the US. Among those currently changing their behavior, 47% say they are avoiding or limiting visits to shopping centers/malls. Among respondents likely to change their behaviour if the outbreak worsens, 75% expect to avoid malls—with this type of location topping the list of those to be avoided. This document was generated for Other research you may be interested in: July 2025 US Retail Sales: Growth Accelerates to Second-Highest Rate YTD, Supported by Prime DayUS CPG Sales Tracker: In-Store CPG Sales Fall While Beauty Remains ResilientFinancial Sentiment At Highest Level Year to Date: Weekly US Consumer Sentiment, Week 32, 2025—InfographicUS Tariffs on Canada and Mexico: What US Consumers Think