10 minutes

How the US Home and Home-Improvement Market Can Target Millennials

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Royce Baretto, Analyst
Deep Dive

Reasons to Read

Despite lagging in homeownership rates, US millennials have dominated homebuying since 2019. We analyze the country’s largest demographic, providing insights into how home-furnishings and home-improvement retailers can target this age group.  

Data in this report include: 

  • Home furniture and décor purchases in the last three months, as of September 2022, by age
  • Consumer plans to purchase home and home-improvement products in the coming three months, as of September 2022, by age
  • Preferences for future home-improvement activity type, by age
  • Preferred mode for shopping for home furnishings and home-improvement products, by age
  • Percentages of millennials who rent vs. own compared to other age groups

Companies mentioned in this report include: Home Depot, La-Z-Boy, Lowe’s, Wayfair, Williams-Sonoma 

Other relevant research:  

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