Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wpdatatables domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/csrdev/web/coresight.com/public_html/wp-includes/functions.php on line 6260 Warning: Cannot modify header information - headers already sent by (output started at /home/csrdev/web/coresight.com/public_html/wp-includes/functions.php:6260) in /home/csrdev/web/coresight.com/public_html/wp-content/plugins/wp-super-cache/wp-cache-phase2.php on line 1906 Warning: session_start(): Session cannot be started after headers have already been sent in /home/csrdev/web/coresight.com/public_html/wp-content/plugins/favorites/app/Bootstrap.php on line 83 Immersive Experiences in Retail: Driving Sales Through Enhanced Shopper Engagement – Coresight Research
October 24, 2023 32 minutes

Immersive Experiences in Retail: Driving Sales Through Enhanced Shopper Engagement

Deep Dive
Emerging Technology E-Commerce
Primary Analyst:
Sunny Zheng
Analyst
Contributors
Primary Analyst:
Sunny Zheng, Analyst
Sector Lead: Philip Moore, Head of Custom Research
October 24, 2023 32 minutes

Download the free full report.

Reasons to Read

In today’s dynamic retail environment, where innovation shapes the way consumers shop, immersive experiences are emerging that promise to revolutionize the retail industry in driving customer engagement and loyalty.

In this report, we explore how US brands and retailers plan to invest in and offer such experiences to reap multiple benefits, based on proprietary Coresight Research survey data.

Readers will learn about the rapid growth potential of the global AR (augmented reality) and VR (virtual reality) markets and how high immersive experiences rank among retail companies’ investment priorities, as well as their plans to increase investment in this area in the future.

To uncover how brands and retailers can deliver more meaningful, engaging and personalized shopping journeys, ultimately leading to increased customer loyalty and business growth, we discuss four types of immersive experience in detail:

  • Virtual stores
  • Data/AI (artificial intelligence)-enabled content for personalization
  • Gamified shopping experiences
  • Social shopping

This report is produced, and made available to non-subscribers of Coresight Research, in partnership with Obsess, an immersive commerce platform that enables brands and retailers to build interactive, 3D shopping experiences on their websites.

Other relevant research:

Non-subscribers can access the report by completing the form on this page. The report will arrive in your inbox upon completion of the form.

You are unauthorized to view this page.

This document was generated for

Emerging Technology E-Commerce Multi-Sector

To discuss our research or partnership opportunities, email contactus@coresight.com.

New York • Hong Kong • Lagos • London • Mangaluru (India) • Shanghai

Copyright © 2023 by CORESIGHT RESEARCH. All Rights Reserved​

Download the free full report.

Register for Our Free Email Insights!

Stay current with our latest research and events with our newsletter.

Coresight Research
×wechat
Terms of Use Privacy Policy Vulnerability Disclosure Policy