Innovator ProfileInnovator Profile: PlayAbly—Creating Engaging, Branded Experiences with AI-Powered Shoppable Games Coresight Research Sector Lead: Steven Winnick, Vice President—Innovator Services March 11, 2025 Reasons to ReadCoresight Research is a research partner of Shoptalk Spring 2025, which will take place during March 25–27 in Las Vegas, Nevada, US. At the event, the “Shark Reef” Startup Pitch competition will see 12 innovators compete to win the Judges’ Choice and Audience Choice awards. Our Innovator Profile series gives you a sneak peek at the participating companies. In this report, we present PlayAbly, whose AI-powered shoppable games drive consumer engagement and conversion for brands. Other relevant research: More research reports on e-commerce Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology. More on Shoptalk Spring: Essential Guide to Shoptalk Spring 2025: Navigating the Future of Customer-Centric Retail with AI and Unified Commerce Discover more Innovator Profiles and look out for our daily coverage of Shoptalk Spring 2025 here. Meet the Coresight Research team at Shoptalk Spring 2025. This report is available for free and can be accessed by registering for a free account. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Store Openings and Closures Midyear 2025 Review and Outlook: Where Does Retail Real Estate Stand in a Year of Disruption? InfographicGrocery Retailing—US Real Estate Insights: Value and Specialty Grocers Lead Store Expansion as Traditional Retailers Lag BehindAnalyst Corner: The Shifting “Friction Gap” Between Stores and E-Commerce Is Benefitting Digital Channels, with John MercerJCPenney Merges with SPARC Group to Form Catalyst Brands—What It Means for US Retail
