Insight ReportInside Gap Inc.’s Lab Stores: Observations Through the Lens of the BEST Framework Coresight Research September 20, 2022 Reasons to ReadThe Coresight Research team visited Gap Inc.’s four laboratory stores, located near the company’s San Francisco, California, headquarters. In this report, we view the stores through the lens of our proprietary BEST framework for excellence in retail. Our insights cover the following: How the lab stores build the identity of each of Gap Inc.’s four brands—Athleta, Banana Republic, Gap and Old Navy Which lab stores featured the best shopper experiences and services How Gap Inc. uses relevant retail technology to enhance every part of customers’ journeys For more on Coresight Research’s proprietary BEST framework, read our report, BEST Framework—A New Era in Retail Excellence. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Financial Confidence Reaches Five-Month High: Weekly US Consumer Sentiment, Week 26, 2025—InfographicDownward Trend in Economic Expectations Ends: Weekly US Consumer Sentiment, Week 17, 2025—InfographicWeekly US Store Openings and Closures Tracker 2025, Week 17: Announced Closures Up 90% Year Over Year; JD Sports Reveals Global Store PlansTariffs and Earnings: What Companies Have Reported—Data Graphic
