Insight ReportInsights from Amazon’s India Prime Day 2021: A Road to Redemption for Small-Scale Physical Retailers Coresight Research August 4, 2021 Reasons to ReadAmazon India held its fifth annual Prime Day shopping festival on July 26–27, 2021. We present insights from the event, covering Amazon’s preparations for the event, sales results and notable deals and discounts. Click here to read more about Amazon’s Prime Day in 2021 and previous years. Contents (Click to navigate) What’s the Story? Why It Matters Insights from Amazon’s India Prime Day 2021: In Detail Amazon’s Preparations for India Prime Day 2021 Highlights from Amazon’s India Prime Day 2021 The Comeback of Shein to India Through Amazon’s Prime Day Shoppers Grumble About Price Discrepancies, Order Cancellations, Payment Failures, Delivery and Other Technical Issues Amazon Praised for Some of Its Deals What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Sentiment Holds Steady As August Tariffs Deadline Looms: China Consumer Survey InsightsAgentic Commerce: What Retailers Need to Know for Holiday 2025 and to Succeed in 2026—Premium Subscriber Call, October 2025Weekly US Store Openings and Closures Tracker 2025, Week 22: Store Closures Up by 57%Consumer Sentiment Unpacked—Higher-Income, Younger Consumers Are Most Optimistic: US Consumer Survey Insights Extra
