Reasons to Read

The rising popularity of raising pets in China is fueling the growth of the Chinese pet economy. We look at key drivers in China’s pet-related market and the increasing demand for premium and smart pet-care products.

In doing so, we explore the following topics:

• The significant growth of China’s pet economy in recent years
• Key drivers of the pet products and services market—covering consumer demographics and the increasing penetration of e-commerce
• Trends in product demand and the emergence of a new array of pet-related business
• Implications for brands and retailers

Click here to read the previous report in the Insights from China series, which explored how brands and retailers can leverage short-video platforms Douyin and Kuaishou as part of their digital marketing strategies.