Insight ReportInsights from China: Using Social Commerce Platform Little Red Book To Raise Brand Awareness Coresight Research October 22, 2020 Reasons to ReadChinese social commerce platform Little Red Book blends user-generated content and e-commerce. We discuss the growing popularity and influence of the platform, and present four ways in which brands can leverage Little Red Book to raise brand awareness, covering the following key topics: Online stores Collaboration with influencers Livestreaming and short-video content Paid advertising Click here to read the previous report in our Insights from China series, which explores China’s domestic duty-free market in the context of Covid-19. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Innovator Profile: PlayAbly—Creating Engaging, Branded Experiences with AI-Powered Shoppable GamesUS CPG Sales Tracker: In-Store CPG Sales Fall While Beauty Remains ResilientHigh-Income Consumers Turn Optimistic About Economy; Plus, Inflation Awareness Declines: US Consumer Survey InsightsWeekly US Store Openings and Closures Tracker 2025, Week 22: Store Closures Up by 57%
