Insight ReportJD.com Kicks Off This Year’s 6.18 Shopping Festival: A Boost for Online and Offline Retail Post Crisis Coresight Research June 9, 2020 Reasons to ReadJD.com launched its annual 6.18 Shopping Festival on May 25, 2020, marking the start of the event’s pre-sale period. In the wake of the Covid-19 crisis, we explore how the e-commerce platform has upgraded its services for this year’s festival through the following initiatives: Price and returns guarantees A move into real estate through a new partnership with Zhongjun Group Fast logistics and delivery options Brand alliances to offer extended benefits to shoppers and PLUS loyalty program members Driving the C2M (consumer-to-manufacturer) model The integration of e-commerce with physical retail to provide a boundaryless shipping experience. This report also includes a timeline of key events around JD.com’s 6.18 Shopping Festival, which was first launched in 2004. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Shoptalk Spring 2025 “Shark Reef” Startup Pitch: Event Format and CompetitorsAnalyst Corner: Five Back-to-School Shopping Trends to Watch, with Madhav PitaliyaJCPenney Merges with SPARC Group to Form Catalyst Brands—What It Means for US RetailAmazon Prime Day 2025 Wrap-Up: US Purchase Rate Jumps as Retail Rivalry Heats Up—Exclusive Data Insights
