Insight ReportLivestreaming Latest, January 2022: Monetization and E-Commerce Tools Empower Content Creators Coresight Research January 12, 2022 Reasons to ReadWe present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends: the expansion of monetization tools for creators, new live shopping events from the social media giants, and game-changing technology partnerships. We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Carrefour, Instagram, Kuaishou, Meta and TikTok. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the impact of livestreaming on Singles’ Day 2021; the launch of ambitious holiday livestreaming schedules; and the growing diversity of livestreaming formats. Click here to read more Coresight Research coverage of livestreaming. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The Great Retail Reset: When Cost, Culture, and AI CollideHoliday 2024: UK Retail Wrap-Up—Cautious Spending and Late Shopping Fuel Volatile Peak TradingAnalyst Corner: Wayfair Turns a Profit for the First Time in Four Years—Four Drivers of Its Performance, with Madhav PitaliyaEssential Guide to Shoptalk Spring 2025: Navigating the Future of Customer-Centric Retail with AI and Unified Commerce
