Insight ReportLivestreaming Latest, January 2022: Monetization and E-Commerce Tools Empower Content Creators Coresight Research January 12, 2022 Reasons to ReadWe present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends: the expansion of monetization tools for creators, new live shopping events from the social media giants, and game-changing technology partnerships. We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Carrefour, Instagram, Kuaishou, Meta and TikTok. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the impact of livestreaming on Singles’ Day 2021; the launch of ambitious holiday livestreaming schedules; and the growing diversity of livestreaming formats. Click here to read more Coresight Research coverage of livestreaming. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Holiday 2025: US Consumer Survey and Retail Outlook—From Social to Smart: AI Becomes the New Driver of Holiday Discovery and ValueMarket Outlook: US Foodservice—Growth To Improve Amid Value-Focused InitiativesHow Will Tariffs Impact China’s Singles’ Day 2025? Six Months To Go—What Brands and Retailers Need to KnowKering and L’Oréal Announce €4 Billion Strategic Partnership—Multibrand Luxury and Beauty Firms Playing To Their Strengths
