Reasons to Read

We present recent developments and notable trends in the global livestreaming space—covering content-focused production in China, as well as creator-led communities and festivalization.

We offer examples of recent livestreaming events from retail companies globally.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. 

• Read the previous report in the series.

Click here to read more Coresight Research coverage of livestreaming e-commerce.