Executive Summary

On April 24, 2019, Lululemon hosted its analyst day in New York City. The company focused on “the power of three” plan which included innovative products, omni guest experience, and market expansion. The company provided its five-year outlook, which included aspirations for the men’s business to double, the digital business to double, and the international business to quadruple.

During the event, Lululemon:

• Shared its vision “to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect.”
• Said that it has little brand awareness in men’s today, but expects its men’s portfolio to double by 2023.
• Said it will expand into four selfcare products, launching in 50 selected stores and online in May 2019.
• Outlined plans to quadruple its international revenue, with a focus on China, by 2023, growing at a 30% CAGR.
• Said it will open a 20,000-square-foot experiential store in Lincoln Park, Chicago, in July 2019, which will offer all-day classes, provide a place for coffee, juices and smoothies, and will also host over 45 ambassadors.