Executive Summary

The Coresight Research team attended the Luxury Daily’s Luxury Marketing Forum. Our key takeaways include:

• The new luxury consumer is an empowered and informed shopper demanding personal and social relevance from luxury brands.
• Retail and in-store experience has never been as important for engaging the new luxury consumer as it is today.
• Digital matters!
• Luxury brands need to redefine marketing by empowering consumers to tell personalized brand stories.