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Macy’s Investor Day 2020: Plans To Optimize Fleet Through Closure of 125 Stores, Continued Backstage Expansion

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Coresight Research

What's Inside

company unveiled an ambitious turnaround plan called Polaris. Naturally, management devoted much of the day to offering more details on the new plan.

This report outlines the highlights of the day and the bold vision management put forward, including:

  • Building its omnichannel capabilities.
  • Strengthening customer engagemet through loyalty programs.
  • Testing new store formats in non-traditional locations.
  • A series of restructuring and cost-cutting measures including closing underperforming stores and office consolidation.
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