Insight ReportMetaverse Pioneers: Learnings for Fashion Brands from the Web 3.0 Strategies of Adidas and NIKE Tej Kamaraju, Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research January 30, 2023 Reasons to ReadThe metaverse is a tricky field to navigate, but many brands are leading by example, establishing strategies with exciting results. The Coresight Research Metaverse Pioneers series profiles innovative brands, retailers and Web 3.0 projects that are seizing opportunities in the virtual world. In this report, we focus on fashion, discussing initiatives by Adidas and NIKE across gamification, community and creativity, and highlighting learnings for other fashion brands looking to enter the virtual world. Data in this report are: Projected global NFT (non-fungible token) market size, 2022–2028 Daily Adidas Originals NFT sales, May–December 2022 Daily RTFKT CloneX NFT sales, May–December 2022 Companies mentioned in this report are: Adidas, Bored Ape Yacht Club (Yuga Labs), EA Sports, Fortnite, NIKE (and RTFKT), Punks Comic, Ready Player Me, Roblox, The Sandbox, Zepeto Other relevant research: Metaverse Fashion: Inclusivity and Realism in Avatar Wearables, plus Survey Findings from Roblox More Coresight Research coverage of the metaverse in retail. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Financial Confidence Improves but Tariffs and Inflation Impact Shopping Behavior: US Consumer Survey InsightsAI in Retail: What’s Now and What’s Next—Premium Subscriber Call, November 2025Weekly UK Store Openings and Closures Tracker 2025, Week 36: UK Sees 25% Fewer Closures Year Over YearData and Tech for Development—Tapping into the Consumer’s Head: Insights Presented at Retail Property Symposium 2025
