Insight Report 16 minutes PremiumMetaverse Pioneers: Learnings for Fashion Brands from the Web 3.0 Strategies of Adidas and NIKE Tej Kamaraju, Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research January 30, 2023 What's InsideThe metaverse is a tricky field to navigate, but many brands are leading by example, establishing strategies with exciting results. The Coresight Research Metaverse Pioneers series profiles innovative brands, retailers and Web 3.0 projects that are seizing opportunities in the virtual world. In this report, we focus on fashion, discussing initiatives by Adidas and NIKE across gamification, community and creativity, and highlighting learnings for other fashion brands looking to enter the virtual world. Data in this report are: Projected global NFT (non-fungible token) market size, 2022–2028 Daily Adidas Originals NFT sales, May–December 2022 Daily RTFKT CloneX NFT sales, May–December 2022 Companies mentioned in this report are: Adidas, Bored Ape Yacht Club (Yuga Labs), EA Sports, Fortnite, NIKE (and RTFKT), Punks Comic, Ready Player Me, Roblox, The Sandbox, Zepeto Other relevant research: Metaverse Fashion: Inclusivity and Realism in Avatar Wearables, plus Survey Findings from Roblox More Coresight Research coverage of the metaverse in retail. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Ulta Beauty Investor Day 2024: Targeting Sustainable Growth, with a Focus on Digital InnovationChina’s National Day Golden Week 2024: Wrap-Up—A Comeback for Consumption?Retail-Tech Landscape: Demand Forecasting—October 2024 UpdateDollar Stores Retain Their Appeal: US Consumer Survey Insights 2023, Week 40
