Insight ReportNew Retail Briefing: Shanghai Fashion Week Livestreams Shows Online amid Coronavirus Outbreak Coresight Research April 28, 2020 Reasons to ReadThis report is part of a monthly series in which we discuss developments in China under the banner of “New Retail.” We offer insights into recent news, with a focus on digitalization and strategic collaborations. This month, highlights include retail firsts on e-commerce platform Tmall—specifically, the use of livestreaming for Shanghai Fashion Week and the launch of Huda Beauty’s flagship store. In addition, with China heading into recovery from the coronavirus crisis, we discuss a move by food-delivery platform Meituan to boost sales by expanding its services. The appendix details the last 12 months of New Retail developments in China. Click here to read the previous report in the New Retail Briefing series, which looked at the innovative approaches taken by China’s retailers as they emerged from the worst period of the coronavirus outbreak. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 25: Furniture Frenzy—At Home’s Bankruptcy, Ashley’s Store Renewal and Openings from IKEA, Wayfair and MoreInnovator Profile: Novel—Driving Conversion and Boosting Loyalty with Branded Wallet PassesWeekly UK Store Openings and Closures Tracker 2025, Week 50: Watches of Switzerland Closes 10 StoresConsumer Sentiment Falls Further After Stock-Market Sell-Off; Plus, Social Commerce in Focus: US Consumer Survey Insights