Event CoverageNRF 2020 Day 1 Insights: The Digital Economy Is Here Coresight Research January 13, 2020 Executive SummaryThe National Retail Federation (NRF) kicked off its Retail’s Big Show in New York City on Sunday, January 12. The Coresight Research team was on hand to learn more about the latest trends shaping retail. These are our key insights from the first day of the event: Retailers need to increase technology intensity, which means greater technology adoption and expanded capability. Companies need to invest in employees and employee communications to better understand the challenges they face and implement policies to drive employee engagement and productivity. Around 9% of purchases are made on merged digital destinations: Brands and retailers need to be everywhere, relevant and delightful. To see more from NRF 2020, read our coverage of day 2 and day 3. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: US Store Tracker Extra, April 2025: JD Sports and 7-Eleven Drive Total Opened Retail Space to Over 67 Million Square FeetSector Focus: E-Commerce Retailers and Marketplaces—Data GraphicHoliday 2025: Government Shutdown-Related Reduction in SNAP, Other Payments and Salaries Could Meaningfully Impact US Holiday SpendingWorld Retail Congress 2025 Insights: Consensus on Tariffs Floor, AI Risks in Adaptive Apparel, Smart Scaling in Focus
