Event CoverageNRF 2020 Day 2: Technology is the Key to Improving the Retail Customer Experience Coresight Research January 14, 2020 Executive SummaryThe National Retail Federation’s (NRF) Big Show kicked off in New York City on Sunday, January 12, running to January 14. The Coresight Research team is on hand to learn more about the latest trends shaping retail. These are our key insights from day 2. Using technology to enhance human connections drives business. The consumer journey begins online: Retailers must leverage social media, email marketing and other digital tools to meet consumers where they are. US brands and retailers should create shopping holidays to drive sales: China’s consumers celebrate Valentine’s Day four times a year! To see more from NRF 2020, read our coverage of day 1 and day 3. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 26: Kroger To Close 60 StoresWeekly UK Store Openings and Closures Tracker 2025, Week 32: Co-op Opens New-Format Micro StoreRecent Conference Insights, from World Retail Congress to ICSC Las Vegas: Coresight Research Premium Subscriber Call, June 2025Analyst Corner: The Shifting “Friction Gap” Between Stores and E-Commerce Is Benefitting Digital Channels, with John Mercer
