What's Inside
The Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends.
Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. In this Playbook, we outline key strategies that brands and retailers can adopt to launch in the growing livestreaming e-commerce space, covering the following:
- Livestream channel and format
- Choosing the right hosts
- Driving authentic conversation
- Consumer communities
- Brand stories
- Dedicated livestreaming teams
- Cadence of livestreaming sessions
Click here to read more Coresight Research coverage of livestreaming.
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