Deep DivePlaybook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers Coresight Research October 8, 2021 Reasons to ReadThe Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends. Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. In this Playbook, we outline key strategies that brands and retailers can adopt to launch in the growing livestreaming e-commerce space, covering the following: Livestream channel and format Choosing the right hosts Driving authentic conversation Consumer communities Brand stories Dedicated livestreaming teams Cadence of livestreaming sessions Click here to read more Coresight Research coverage of livestreaming. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: NRF 2025: Retail’s Big Show: Day One—Agentic AI in Focus for Nvidia; Retail Revolution for Amazon and Macy’sUS Retail Sales Outlook—Preview: Latest Retail Projections in the Absence of Government DataLower-Income Consumers’ Economic and Financial Sentiment Improves: US Consumer Survey InsightsEconomic Sentiment Improves: Weekly US Consumer Sentiment, Week 50, 2025—Data Graphic
