Reasons to Read

The Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends.

Coresight Research has identified the expanding metaverse as a key trend to watch in retail and a component trend of Coresight Research’s RESET framework for change.

In this Playbook, we present four key strategies for retailers to begin capitalizing on the benefits of metaverse-related technologies. We discuss notable recent examples of each strategy as well as key considerations and potential use cases.

• Click here to read more Coresight Research coverage of the metaverse.

Contents (Click to navigate)

Introduction

What’s the Story?

Why It Matters

Strategies for Retailers To Monetize the Metaverse: A Playbook

1. Build AR/VR Advertising Campaigns in Virtual Worlds
2. Create an Immersive Experience for Customers
3. Create Virtual Idols and Partner with Real-World Influencers
4. Release Products Through NFTs

What We Think

Implications for Retailers and Brands

About Coresight Research’s RESET Framework