Insight ReportRetail Media—New Opportunities for US Specialty Retailers Coresight Research December 8, 2022 Reasons to ReadThe pandemic-driven surge in online shopping has accelerated the growth of retail media. We explore the retail media opportunity for specialized retailers that sell own-branded merchandise (single-brand) and multibrand retailers. Data in this report include: Global retail media advertising revenue, 2020–2022E Proportion of US retailers that currently have retail media capabilities US retailers that do not currently have retail media capabilities: proportions that plan to offer retail media in future, broken down by timescale Retail media formats and margins Retail media formats currently in use among US retailers Companies mentioned in this report include: Gap Inc., Macy’s, Inc. Other relevant research: A Guide to Multiplying Retail Media Dollars Digital Retail Media—a New Opportunity for US Grocery The Evolution of Retail Media: Five Trends To Watch Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Black Friday 2025: Key Insights from US Stores—Solid Shopper Demand, Some True Doorbusters and Greater Omnichannel IntegrationHow Will Tariffs Impact China’s Singles’ Day 2025? Six Months To Go—What Brands and Retailers Need to KnowSeasonal Shopping, 2Q25—Expectations for Easter, Memorial Day, Mother’s Day, Father’s Day; Plus, Holiday 2025 Plans: US Consumer Survey Insights ExtraFinancial Pessimism Deepens Amid Post-Shutdown Adjustment: US Consumer Survey Insights
