Retail Media—New Opportunities for US Specialty Retailers

What's Inside

The pandemic-driven surge in online shopping has accelerated the growth of retail media. We explore the retail media opportunity for specialized retailers that sell own-branded merchandise (single-brand) and multibrand retailers.

Data in this report include:

• Global retail media advertising revenue, 2020–2022E
• Proportion of US retailers that currently have retail media capabilities
• US retailers that do not currently have retail media capabilities: proportions that plan to offer retail media in future, broken down by timescale
• Retail media formats and margins
• Retail media formats currently in use among US retailers

Companies mentioned in this report include: Gap Inc., Macy’s, Inc.

Other relevant research:

• A Guide to Multiplying Retail Media Dollars
• Digital Retail Media—a New Opportunity for US Grocery
• The Evolution of Retail Media: Five Trends To Watch