Reasons to Read

Customer data platforms (CDPs), part of the broader customer relationship management market, collect and integrate data in real time, providing unified profiles that offer a holistic view of a retailer’s customers. This enables retail companies to enhance personalization, customer engagement and data-driven decision-making.

Read this Retail-Tech Landscape to understand the functionality of CDPs and discover selected technology companies globally that provide CDP software solutions across five categories, including analytics and data management.

Data in this research report include:

• Estimated global CDP and CRM software market size, 2024

Companies mentioned in this report include: Google, IBM, Microsoft, Oracle, Salesforce, SAP, SAS, Tealium, Treasure Data, VASS

Other relevant research:

• Free research report: Customer Data Platforms: Unearthing Buried Treasure in Unified Shopper Profiles
• Free research report: The Power of First-Party Data: Five Ways To Maximize Business Success
• All our Retail-Tech Landscapes spotlighting innovators that are disrupting the retail industry
• Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology.