Deep DiveRetailTech: How Salesforce Has Become a Juggernaut in Retail Technology Coresight Research February 20, 2020 Reasons to ReadSalesforce was founded in 1999 in Marc Benioff’s apartment in San Francisco, along with co-founders Parker Harris, Dave Moellenhoff and Frank Dominguez. Benioff, who was a rising star at Oracle, left the company to pursue a new business concept: providing software as a service (SaaS) hosted on the Internet. In 2014, Salesforce raised over $125 million in an IPO, and in FY2020 is expected to report revenues of $1.8 billion. This report looks at Salesforce’s meteoric rise, including how the company: Holds an estimated 15% share of an addressable market worth $12 billion. Successfully competes against large global players such as Microsoft, Oracle and SAP. Has grown to hold more than three times the market share of its nearest competitor. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: A Guide to NRF 2025: Retail’s Big Show—Six Game Changers Set to Reshape RetailEarnings Insights 1Q25, Week 2: Adidas, CVS, Sprouts and More Report Solid Sales Growth—InfographicUS Online Grocery Survey 2025: Full-Basket Orders Increase as Delivery Retains Its Dominance—InfographicSentiment, Tariffs and Inflation—How Is the US Shopper Reacting? US Consumer Survey Insights
