Event CoverageSalesforce Connections 2023: Embedding Generative AI in the Marketing Cloud and Commerce Cloud John Harmon, CFA, Managing Director of Technology Research June 27, 2023 Reasons to ReadCoresight Research attended the Connections 2023 technology conference, hosted by CRM (customer relationship management) technology provider Salesforce on June 7–8 in Chicago, US. In this report, we present key insights from the two-day event, including the addition of generative AI (artificial intelligence) into the company’s cloud offerings: AI is the new UI! Companies mentioned in this report include: Rossignol, YETI Other relevant research: Coresight Research x Salesforce: Supercharging Manufacturer and Distributor Sales Productivity with Digital Commerce Insights from other recent Salesforce events: TrailblazerDX 2023, Industry Analyst Forum 2022, Dreamforce 2022, Connections 2022 All our coverage of retail technology Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Innovator Profile: ShopVision—Paving the Way for Intelligent E-Commerce with an AI TeammateMarket Outlook: US Foodservice—Growth To Improve Amid Value-Focused InitiativesRolling Metric Declines This Week: Weekly US Consumer Sentiment, Week 34, 2025—InfographicRetail Crime and Shrink: Facial Recognition Tech Gains Ground; Shoplifting Climbs 13% in England