Deep DiveSingles’ Day 2019: Analyzing Brands and Retailers’ Marketing Campaigns Coresight Research November 18, 2019 Reasons to ReadThe pre-sale period for the 11.11 Global Shopping Festival this year began on October 21, and international and domestic brands were eager to use this time to launch promotional campaigns. We discuss the strategies employed by brands and retailers across different categories on Tmall to achieve a number of objectives: Encourage early and high-value orders Increase customer engagement Promote store membership Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: AI in Retail: What’s Now and What’s Next—Premium Subscriber Call, November 2025Lower-Income Sentiment Continues to Weaken; Plus, Off-Price and Dollar Stores in Focus: US Consumer Survey InsightsAI Underpins the Tech-Driven Shift in US Grocery, from Smarter Forecasting to Faster CheckoutLeveraging Digital Services, AI and Quick Commerce for Competitive Advantage: Global Learnings for US Retail and E-Commerce
