Deep DiveSingles’ Day 2019: Analyzing Brands and Retailers’ Marketing Campaigns Coresight Research November 18, 2019 Reasons to ReadThe pre-sale period for the 11.11 Global Shopping Festival this year began on October 21, and international and domestic brands were eager to use this time to launch promotional campaigns. We discuss the strategies employed by brands and retailers across different categories on Tmall to achieve a number of objectives: Encourage early and high-value orders Increase customer engagement Promote store membership Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Agentic Commerce—How Should Retailers Leverage GEO to Maximize AI-Engine Visibility?Weekly US Store Openings and Closures Tracker 2025, Week 32: Claire’s Files for Bankruptcy—Potentially 1,137 Stores To CloseThe State of In-Store Retailing 2025: The Dawn of New-Age Stores, Powered by TechnologyAnalyst Corner: Why India Retail is Primed for a Blockbuster Festive-Sale Season, with Manik Bhatia
