Insight Report 8 minutes PremiumSingles’ Day 2019: Analyzing Four New Retail Strategies Coresight Research November 20, 2019 What's InsideThis year’s Singles’ Day was another record-breaker with sales of $38.3 billion – up 26% from last year and more than five times Amazon’s last Prime Day. US retailers were the second-largest sellers into China by GMV. Each year, Alibaba tweaks its approach based on prior years’ learnings. This report looks at how Alibaba delivers these impressive year-on-year growth rates, such as: New features on Tmall that let brands tailor their shops Effectively leveraging social media Marrying offline with online events Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Seasonal Shopping, 2Q24—Expectations for Memorial Day, Mother’s Day, Father’s Day and Holiday 2024: US Consumer Survey Insights ExtraUS Beauty—Retail 2024 Sector Outlook: Feel-Good Factor To Drive SalesKey Festivals and Holidays for Promotional Campaigns in China in 2024: CalendarThe True Cost of Apparel Returns: Alarming Return Rates Require Loss-Minimization Solutions
