6 minutes

Singles’ Day 2019: New Products, Enhanced Experiences and Expanded Markets Drive Alibaba’s Sales

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors: Katy Cheng
Insight Report

What's Inside

As part of our comprehensive series of reports covering the Chinese shopping festival known as Singles’ Day, we detail the sales performances of major e-commerce players on November 11, namely Alibaba and JD.com.

This report summarizes highlights from the shopping holiday, covering the following content:

  • Alibaba’s impressive results compared to 2018
  • JD.com’s transaction growth
  • Global brand participation and product offerings
  • Innovative consumer shopping experiences, including livestreaming
  • Consumption in lower-tier cities
  • A focus on sustainability

Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years.

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