Event CoverageSingles’ Day 2020: Highlights from Alibaba’s Observing China Forum Coresight Research November 18, 2020 Reasons to ReadFollowing Singles’ Day on November 11, the Coresight Research team attended Alibaba’s Observing China Forum in Shanghai on November 16, 2020. We present highlights from the event, which focused on changing consumer demand in China against the backdrop of the Covid-19 pandemic. This report covers the following key topics: The importance of digital transformation in retail—including the adoption of livestreaming How selected brands innovated their product offerings to increase their appeal to younger consumers—namely, SaturnBird and Genki Forest We also summarize Alibaba’s forward view of next year’s 11 Global Shopping Festival. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 28: US Retail and Consumer LatestThree Data Points We’re Watching This Week, Week 24: Consumer Sentiment Improves: US vs. ChinaRetailTech: Empowering Retail’s Front Line, Creating Smarter Stores—Five Tech-Driven Strategies for Associate EnablementAnalyst Corner: The Labubu Craze—Revealing How Gens Z and Alpha Are Redefining Retail, with Charlie Poon
