Flash ReportSuper Bowl Retail Preview: US Shoppers to Spend $14.8 Billion on 2019 Game Festivities Coresight Research January 28, 2019 Executive Summary U.S. consumers are expected to spend a total of $14.8 billion on festivities for the Feb. 3 Super Bowl, down slightly from $15.3 billion last year. Average spend will be $81.30, flat with last year. This spending decline is primarily due to fewer people planning to watch the game this year: 182.5 million compared to 188.5 million last year. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: The Great Retail Reset: When Cost, Culture, and AI CollideEconomic Sentiment Remains Under Pressure; Plus, Apparel Shopping in Focus: US Consumer Survey InsightsBlack Friday 2025: Key Insights from US Stores—Solid Shopper Demand, Some True Doorbusters and Greater Omnichannel IntegrationThree Months to Singles’ Day 2025: Simplified Promotions, Government Support and Payment Ecosystem Convergence To Fuel Growth
