Event CoverageTech. 2018, Part 2: Hearing from Starbucks and Birchbox on Driving Digital Sales Coresight Research September 14, 2018 Executive SummaryThis week, the Coresight Research team attended the Tech. 2018 conference in London, which is produced by Retail Week and the World Retail Congress. Here are our takeaways from the second and final day of the event: Starbucks leverages data from its rewards program and mobile app to offer more targeted promotions via the app. Tech vendors can provide more than just software and technology to retailers; they can act as valuable advisors, too. Beauty-box services, such as those offered by Birchbox, can break shoppers out of their routines and prompt them to spend more on beauty products. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Consumer Sentiment Declines; Plus, Apparel and Footwear Shopping in Focus: US Consumer Survey InsightsMixed Signals—Economic Optimism Continues But Consumers Feel the Strain on Personal Finances: China Consumer Survey InsightsEarnings Insights 1Q25, Week 1: Mixed Results from LVMH, Nestlé, P&G and Others Amid Heightened Tariff Concerns—InfographicUS Tariffs: Divergence Between Consumer and Business Sentiment and What It Means for Retail
