Reasons to Read

We examine recent proprietary consumer survey data to understand consumers’ usage and reception of Temu in the US e-commerce space. 

Data in this research report, based on a proprietary survey, are:

• Whether or not US consumers are familiar with Temu
• For consumers who are familiar with Temu, how they discovered the platform
• For consumers who are familiar with Temu, whether or not they would purchase a product on the marketplace
• For consumers who would not purchase a product on Temu, what concerns they have about the app

Companies mentioned in this research report include: AliExpress, Apple, Shein, Temu and Wish

Other relevant research:

• 10 Things To Know About Temu, the Cross-Border E-Commerce Marketplace Sweeping the US Market
• Shein in Fast Fashion—Update: Establishing Dominance Through New Strategies and Business Expansion Plans
• Weinswig’s Weekly: Temu vs. Shein
• All Coresight Research coverage of the e-commerce sector