Executive Summary

• Tencent reported 2Q18 revenues of ¥73.7 billion ($11.1 billion), up 30.2% year over year. Non-GAAP diluted EPS was ¥2.06, an increase of 19.8% year over year. The results were largely driven by payment-related services, digital content subscriptions and sales, social and others advertising, and smartphone games.
• Value-added services (VAS) revenues, which accounted for 57% of total revenues, increased by 14.3% year over year. The increase was mainly driven by digital content services, while online games revenues staggered.
• Online advertising revenues were up 39.0% year over year to ¥14.1 billion, due to an expanded advertiser base boosting advertising fill rates in Weixin Moments and Mini Programs, higher cost per click for the mobile advertising network and enhanced traffic and monetization for the QQ KanDian news feed.