Reasons to Read

Coresight Research has 12 questions about the upcoming holiday selling season, which promises to be the most interesting in our team’s collective memory. In this second report of the series, we present and provide answers to three questions around how the following key factors will impact the US consumer’s propensity to spend on the holidays:

1. The employment situation—comprising high unemployment and personal savings rates
2. A “wealth effect”—influenced by the stock market and housing prices
3. The upcoming US presidential election

We discuss the implications of these insights for brands, retailers and technology vendors.

Click here to read our first report in The 12 Questions of US Holiday Retail 2020 series, which explores the impact of changed consumer behaviors on gift giving and in-store shopping. And click here to read Coresight Research’s coverage of US holiday retail.