Reasons to Read

Coresight Research has 12 questions about the upcoming holiday selling season, which promises to be the most interesting in our team’s collective memory. In this third report of the series, we present and provide answers to two questions around the impact of Covid-19 on product availability and the supply chain—and what this means for retailers as they plan for the holidays:

1. Will retailers have enough of the right product to meet holiday demand?
2. How reliable and transparent will the supply chain be this holiday?

We discuss the implications of these insights for brands, retailers and technology vendors.

The first report in The 12 Questions of US Holiday Retail 2020 series explores the impact of changed consumer behaviors on gift giving and in-store shopping. The second report explores the US consumer’s propensity to spend, considering the employment situation, a “wealth effect” and the upcoming presidential election.

Click here to read all of Coresight Research’s coverage of US holiday retail.