Reasons to Read

This report is part of The 12 Weeks of Holidays series, in which we present key data, trends and observations as we count down to the peak holiday season.

Apparel and footwear retailers are having to rethink their approach to the holidays this year, due to the impacts of the Covid-19 pandemic. We provide an outlook for the sector, including Coresight Research estimates for consumer spending during the holiday period.

This report also covers the following key content:

• E-commerce fulfillment—including BOPIS and curbside pickup
• Digital sales growth and penetration
• Winning trends in apparel
• Insights into how select retailers are preparing for the holidays—through their operations, inventory and fulfillment, marketing strategies and promotions.

We discuss highlights from major apparel brands and retailers, such as American Eagle Outfitters, Dick’s Sporting Goods, Gap Inc., L Brands, Levi Strauss & Co., PVH Corp., NIKE and Under Armour.

Click here to read the previous report in the 12 Weeks of Holidays series, which offers a preview to the Black Friday shopping holiday this year.

Click here to read all Coresight Research coverage of US holiday retail.