Reasons to Read

Discover how AI, creator commerce and affordable prestige are redefining the US beauty industry in 2025. This report highlights the market’s structural shift from product proliferation to trust, personalization and seamless digital-physical integration. Gain actionable insights into the strategies that will separate winners from laggards in a highly competitive landscape.

This report answers the following questions:

• How are AI-enabled “digital dermatologists” building consumer trust and loyalty in clean and natural beauty?
• What is the size of the discovery-to-conversion gap in creator commerce, and how are leading players closing it?
• Why has fragrance become the most resilient growth anchor in the beauty-wellness-luxury convergence?
• How are omnichannel strategies evolving as physical stores remain the key point of conversion?
• Why is “affordable prestige” reshaping mass beauty, and which companies exemplify this strategy?
• How are tariffs impacting supply chains, pricing and consumer behavior in the beauty industry?

Data in this research report include:

• US beauty products market size and growth outlook through 2029
• Consumer survey findings on clean beauty demand, creator commerce discovery and purchase behaviors, and fragrance usage
• Retailer and platform purchase conversion rates (e.g., TikTok vs. Walmart, Amazon)
• Fragrance penetration and consumer motivation metrics
• Consumer spending distribution across beauty categories

Companies mentioned in this report include: Amazon, Bath & Body Works, BPerfect Cosmetics, ByteDance (TikTok), Centric, Clinique (Estée Lauder), Coty, Dior, e.l.f. Beauty, Estée Lauder, Givenchy, Kohl’s, L’Oréal, LVMH, Macy’s, Mariana Naturals, Perfect Corp., Prada, Sephora, Target, Ulta Beauty, Valentino and Walmart.