Reasons to Read

We explore the health of the small domestic appliances market in the US, in the context of favorable consumer trends that have been driven by the Covid-19 crisis.

This report covers the following content:

• Market overview—including US consumer spending in recent years
• The impact of Covid-19—such as a shift in consumer focus to at-home cooking
• Key players in the market—including Hamilton Beach Brands, Newell Brands and Spectrum Brands
• Key trends that are shaping demand for small appliances—including the influence of advancing technologies and emerging startups

The coronavirus pandemic has delivered a significant blow to most discretionary retail categories in the US and globally, but in this report, we consider how the small domestic appliances market may defy the downturn. Click here to read our post-crisis outlook for the home-improvement sector, another home-related category that we expect to perform well this year.