Deep DiveThe US Women’s Intimates Market: Growth Opportunities at a Time of Change Coresight Research August 25, 2020 Reasons to ReadDriven by shifting consumer expectations and evolving lifestyle choices, the US women’s intimates industry shows distinct signs of opportunity. In this report, we discuss four growth opportunities in the US women’s underwear market: Market shifts away from traditional retail Expanding definitions and curation of the underwear category, blurring the boundaries with loungewear, sleepwear and shapewear Brands taking action on inclusivity, diversity and body positivity Continued interest in the sports-bra category We explore examples of developments among major brands including American Eagle’s Aerie, Lululemon, Savage x Fenty, ThirdLove and Victoria’s Secret. For more on retail opportunities in the current environment, click here to read our 10 Trends in Global Retail—Post-Crisis Update report. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Who Shops Where? 2025 Shopper Demographics: US Consumer Survey Insights ExtraCEO Brief: Tech for Tariffs—Four Technologies (and Services) That Can Raise Revenues and Margins Now to Offset Tariff PainHead-to-Head in Global Luxury Retailing: Kering vs. LVMHSingles’ Day 2025 Around the World—Global Observations
