Our Three Data Points We’re Watching This Week series spotlights key data points from this week’s research.

Discover key data points we are watching in week 47 of 2024. This week, we focus on shopping festivals, with insights on Black Friday in the US, Singles’ Day in China and October sales events (such as Amazon’s Prime Big Deal Days).

Dive into the full research report behind these data points:

1. Holiday 2024—Black Friday Preview
2. Singles’ Day 2024 in China—Performance Metrics and Consumer Survey Analysis
3. US CPG Sales Tracker: CPG Growth Disappoints as In-Store Sales Slow

Other relevant research:

• All our coverage of festivals/holidays
• All graphics in the Three Data Points series