InfographicThree Data Points We’re Watching This Week, Week 48: US Holiday Outlook Update John Mercer, Head of Global Research and Managing Director of Data-Driven Research November 29, 2024 Reasons to ReadOur Three Data Points We’re Watching This Week series spotlights key data points from this week’s research. Discover key data points we are watching in week 48 of 2024. This week, we focus on the US holiday season, with insights on Black Friday, consumers’ economic optimism and our retail sales growth projection. Dive into the full research report behind these data points: Holiday 2024—Festive Fever as Holiday Shopping Heats Up: US Consumer Survey Insights Holiday 2024—Black Friday Preview November 2024 US Retail Sales Outlook: Strong October To Fuel Solid Holiday Sales Other relevant research: All our coverage of US holiday retail All graphics in the Three Data Points series This document was generated for Other research you may be interested in: NRF 2025: Retail’s Big Show Wrap-Up—The Future of Retail Will Be Driven by AI, Innovation and a Commitment to SustainabilityFinancial Sentiment Falls to 14-Month Low Ahead of Reciprocal Tariffs, But Policy Measures Aim to Stabilize Economy: China Consumer Survey InsightsThree Data Points We’re Watching This Week, Week 33: US Consumers’ Tariff PerceptionsPlaybook: GenAI to Agentic AI—From Pilot to Powerhouse